The challenges we face are global — and we address them through industry-wide knowledge sharing and strategic action. SGA meetups, member gatherings and panels bring together industry experts, members, and key stakeholders to share best practices and align on priorities.
SGA meetups bring together experts from across the industry and beyond to exchange insights, share knowledge, and explore best practices in emission reduction, sustainability compliance, and effective sustainable communication.
To empower the entire industry to decarbonize and reduce compliance costs, we make recordings of our past meetups publicly available, supporting open access to knowledge and best practices.
Progress Over Perfection: Examples of Sustainable Business Travel
Want to level up your approach to business travel? This session will show you how to make smarter, more sustainable choices when hitting the road.
Dr. Ben Abraham, Research and Standards Lead at SGA, will kick things off with fresh insights into the carbon impact of business travel across game studios big and small.
Then, developer Otto Simola, the Head of Player Acquisition and Monetization at Fingersoft, will share hands-on tips and best practices for keeping your travel more sustainable — without slowing down your game.
Otto is the Head of Player Acquisition and Monetization at Fingersoft, where he and his team handle everything from user acquisition and ASO to monetization and data analysis. With a background as a former game developer and a master’s degree in theoretical physics, Otto has warped smoothly to the business level of the gaming industry. Fingersoft is famous for its worldwide smash hits Hill Climb Racing and Hill Climb Racing 2 that have accumulated over 2.5 billion downloads across platforms.
Business Travel: Crafting Effective Company Policies – Case Study: Avalanche Studios Group
Want to effectively cut travel emissions, and still keep your team moving? Join this session to discover how game studios are rethinking business travel for a more sustainable future.
Dr. Ben Abraham, Research and Standards Lead at SGA, will kick things off by showing how to track and measure business travel emissions—backed by real data from game studios of different sizes.
Then, Sara Ponnert from Avalanche Studios Group will take us inside their journey of building smarter travel policies, where employees are empowered to make sustainable choices without slowing down the work—or the company’s needs.
At the end we’ll open the floor to discuss the challenges and possible solutions for implementing effective business travel policies in practice.
Reducing the Climate Impact of the Games Industry While Enhancing Player Experience
A seminar for game developers exploring best practices from leading studios in the global games industry with an opening note from Laurent Gibert, Co-Lead, Unity Montréal, followed by Dr. Ben Abraham, Research & Standards Lead of the Sustainable Games Alliance
We will look at inspiring examples from some of the largest game developers in the world, who have already saved a million or more tonnes of CO2 through software efficiency, and what small teams of developers with limited means have managed to do as well. We will consider design choices and development practice, while keeping things in perspective, and look at the emerging trends that are going to make sustainability an essential part of making games.
This session is all about optimizing energy efficiency of your game in a pragmatic and time efficient way without impairing the player experience. Some of the discussed optimizations can even improve the player experience by improving battery life, reducing heat-induced slowdowns, and reducing fan noise, making them not just a burden for developers.
Hauke Thiessen, Technical Artist at Deck 13 will introduce the solutions he developed by testing the power consumption of several games and implementing a range of optimization strategies. The focus is on efficient solutions that can easily be implemented in games, even late in production or post-release, and are also suitable for small teams and indie developers.
Dr. Ben Abraham, Research and Standard Lead of SGA will kick off the session.
We will also be joined by Ash Foltin, Founder and Managing Director of BoldBeetle Games, who will respond to Hauke’s presentation with comments and questions, before we open up to the audience.
Digital advertising is an essential part of the games industry, as a revenue stream for F2P games, to a major channel for connecting with and acquiring new players. To date, the primary method of measuring the GHG impact of these activities has been spend-based, relying on estimates based on dollar values, and enabling precious little control over emissions and no transparency over the underlying activity for decision making.
At this meetup, we will hear from Andrea Carrera, Senior Manager, Reporting Extra-Financier RSE for Ubisoft, and Anthony Falco, Global Media Sustainability Director at Ad Net Zero and former Chief Production Officer of the creative agency adam&eveDDB.
Discussion will be facilitated by SGA Research and Standard Lead Dr. Ben Abraham, who will explain the SGA’s plans to ensure the GMSF digital channel methodology can be easily integrated into games businesses’ disclosures, via the SGA Standard.
This meetup was recently held online.
This meetup brings the comms/PR experts of the games industry together to discuss transparent communication vs. greenwashing and disseminate best practices for the industry.
Together we will explore the narrow but important line between greenwashing and transparent communication and campaigns.
Celia Zimmermann, Head of Player Experience at SYBO, kicks off the meetup with examples of “green” campaigns within the games industry, open questions, and grey zones.
After her opening, Niklas Kaskeala, Founding Partner of The Activist Agency, Founder of Protect Our Winters Finland, Chairman Pro Vege Finland and Chairman Compensate Foundation, will give us an insight into his work and demonstrate the difference between meaningful campaigns and greenwashing.
This meetup was recently held online.