The SGA Sustainable Communication Network brings together industry specialists drawing on their experience working with in-game communication, communities, PR, corporate sustainability communication and beyond. It offers a space for open discussion and peer learning, where members can share examples, cases, and learnings on how to communicate sustainability and impact in ways that are meaningful, trustworthy, and aligned with player and other stakeholders expectations.
The SGA Sustainable Communication Network was born out of the initiative of Celia Zimmermann, Head of Player Experience at SYBO, and the highly attended SGA Sustainable Communication meetups, where companies such as Wooga, SYBO, Colossal Order and Rovio shared insights into best practices and key learnings for impactful and transparent player communication across in-game experiences and social media channels.
Implementing the ECGT Directive: Practical Guidelines
The Empowering Consumers in the Green Transition (ECGT) Directive amends EU Directives 2005/29/EC (the Unfair Commercial Practices Directive; UCPD) and 2011/83/EU (the Consumer Rights Directive, CRD. The ECGT became European law in February 2024, with member states adopting it by 27 March 2026, and enforcement to begin from 27 September 2026. The network defines practical guidelines on what this means for the games industry.
Sustainable Campaign Roadmap
A practical guide for studios launching impactful campaigns to ensure that communications are transparent, effective, and aligned with both player expectations and real-world impact.
These SGA Meetups aim to bring together representatives from industry who share their insights, best practices, and key learnings for how to provide effective communication about sustainability.
Meetups are held online on Zoom and are available to all to join.
This interactive panel with SYBO and Wooga shares insights into best practices and key learnings for impactful and transparent player communication across in-game experiences and social media channels. Hosted by SGA, the session invites open discussion, real-world examples, and practical takeaways on how to create meaningful, trustworthy content that resonates with players.
This meetup brought together the communications/PR experts of the games industry to discuss transparent communication versus greenwashing and to disseminate best practices. Celia Zimmermann, Head of Player Experience at SYBO, kicked off the meetup with examples of “green” campaigns within the games industry, open questions, and grey zones. After her opening, Niklas Kaskeala, Founding Partner of The Activist Agency, gave an insight into his work and demonstrated the difference between meaningful campaigns and greenwashing.
August 8th 2024 – Are you making “green” games or is your studio “carbon neutral”? Are you sure your communication to players is aligned with the EU’s upcoming Green Claims Directive?
In this webinar our Research and Standard Lead Dr. Ben Abraham discussed “How to do good (and legal) green comms in the games industry” with Tommi Lappalainen from Rovio Entertainment Corporation.
In this session Samantha Woods the Community and Social Media Manager at Colossal Order Ltd talks about the challenges and opportunities releasing a “green” themed DLC. Samantha is interviewed by Celia Zimmermann the Head of Player Experience at SYBO, who has experience herself running green themed player events at Subway Surfers. Together they explore the fine lines between important messaging and preaching. How to get sustainable comms right?
July 25th 2024 – Double materiality requires the games business to consider both the sustainability impacts games have on the world, and the impacts a changing climate is likely to have on games businesses itself.
July 11th 2024 – CSRD, CSDDD, ESRS, GCD, etc. Confused about the EU sustainability alphabet soup? This webinar hosted 11th of July at 10AM CEST by our research & standard lead Dr. Ben Abraham surveyed the legislative landscape in Europe, and helped make sense of these interlinked EU acts and how they affect game companies globally.
Celia is the Head of Player Experience of SYBO, the mobile games studio best known for creating and developing the hit game Subway Surfers. In her role, Celia manages digital communication and engagement strategy for the SYBO brand and roster of games, growing and fostering their community of fans across social media.
Tommi Lappalainen is the Senior Sustainability Manager at Rovio Entertainment, championing sustainable gaming through action and collaboration. With a decade of experience advancing sustainability in mobile gaming, Tommi leads Rovio's climate and environmental initiatives and oversees the company's broader sustainability strategy.
