Academic Network

The SGA Sustainable Communication Network brings together industry specialists drawing on their experience working with in-game communication, communities, PR, corporate sustainability communication and beyond. It offers a space for open discussion and peer learning, where members can share examples, cases, and learnings on how to communicate sustainability and impact in ways that are meaningful, trustworthy, and aligned with player and other stakeholders expectations.

 

The SGA Sustainable Communication Network was born out of the initiative of Celia Zimmermann, Head of Player Experience at SYBO and the highly attended SGA Sustainable Communication meetups, where companies such as Wooga, SYBO, Colossal Order and Rovio shared insights into best practices and key learnings for impactful and transparent player communication across in-game experiences and social media channels.

“SGA eliminates a gap between the worlds of sustainable thinking and gamedev. Their third-sector work literally makes digital games greener and the game industry more attuned to the demands of the world undergoing a momentous transformation.”
Paweł Frelik
Paweł FrelikProfessor of Screen Cultures, University of Warsaw
"To accurately measure our company's full carbon footprint, we need transparent data from our partners. While we get detailed emissions reporting for some services like business travel, there are major data gaps when it comes to digital service infrastructure. This prevents us from truly understanding our impact. Standardized reporting for services is essential—it would empower customers and providers alike to make meaningful climate progress. That's why I'm excited to see what we can achieve with the SGA Standard."
Tommi Lappalainen
Tommi LappalainenSenior Sustainability Manager at Rovio Entertainment
"We need to come together as an industry, acknowledge our impact as gamers and take action, instead of waiting for our governments to do so for us."
Timo Verschueren
Timo VerschuerenCo-Founder of Black Soup

Network Projects

Implementing the ECGT Directive: Practical Guidelines 

The Empowering Consumers in the Green Transition (ECGT) Directive amends EU Directives 2005/29/EC (the Unfair Commercial Practices Directive; UCPD) and 2011/83/EU (the Consumer Rights Directive, CRD. The ECGT became European law in February 2024, with member states adopting it by 27 March 2026, and enforcement to begin from 27 September 2026. The network defines practical guidelines on what this means for the games industry.

Sustainable Campaign Roadmap 

A practical guide for studios launching impactful campaigns to ensure that communications are transparent, effective, and aligned with both player expectations and real-world impact.

Meetups

These SGA Meetups aim to bring together representatives from industry who share their insights, best practices, and key learnings for how to provide effective communication about sustainability.

Meetups are held online on Zoom and are available to all to join. 

Meetup playlist
Upcoming Meetups
Discord

Network Representatives

Celia Zimmermann - Representative and Coordinator

Celia is the Head of Player Experience of SYBO, the mobile games studio best known for creating and developing the hit game Subway Surfers. In her role, Celia manages digital communication and engagement strategy for the SYBO brand and roster of games, growing and fostering their community of fans across social media.

Tommi Lappalainen - Representative and Coordinator

Tommi Lappalainen is the Senior Sustainability Manager at Rovio Entertainment, championing sustainable gaming through action and collaboration. With a decade of experience advancing sustainability in mobile gaming, Tommi leads Rovio's climate and environmental initiatives and oversees the company's broader sustainability strategy.