The SGA Sustainable Communication Network brings together industry specialists drawing on their experience working with in-game communication, communities, PR, corporate sustainability communication and beyond. It offers a space for open discussion and peer learning, where members can share examples, cases, and learnings on how to communicate sustainability and impact in ways that are meaningful, trustworthy, and aligned with player and other stakeholders expectations.
Sustainable Comms Roadmap/Guidelines:
A practical guide for studios launching impactful campaigns to ensure that communications are transparent, effective, and aligned with both player expectations and real-world impact.
Establish and promote good practices in corporate reporting and communications
The SGA Sustainable Communication Network was born out of the initiative of Celia Zimmermann, Head of Player Experience at SYBO and the highly attended SGA Sustainable Communication meetups, where companies such as Wooga, SYBO, Colossal Order and Rovio shared insights into best practices and key learnings for impactful and transparent player communication across in-game experiences and social media channels.
Celia is the Head of Player Experience of SYBO, the mobile games studio best known for creating and developing the hit game Subway Surfers. In her role, Celia manages digital communication and engagement strategy for the SYBO brand and roster of games, growing and fostering their community of fans across social media.
Tommi is the Senior Sustainability Manager at Rovio